The Strategist Imperative

–By Mark Wirthlin, published in Survey Magazine

Marketing research is an incredible business. Those of us who labor over precise surveys and detailed analytics provide the solid factsthat propel the decisions of corporations, politicians, nonprofits and all kinds of human organizations around the globe.

The research industry also has what might be the smartest collection of thinkers in the world. Our unusual mix of social scientists and math- ematicians can provide a balance between the heart and the head that’s often sorely missing in other disciplines. We have a lot to con- tribute to the health and well-being of humanity in these turbulent times.

…Click here for full article where Mark shares the “Four Cs” that undergird the strategist’s ability to bring insights to life and drive action in the C-suite: