Heart+Mind Strategies fielded a series of questions May 13-14, 2020 via an online survey.

Access the full report here: Download PDF. Please contact us if you would like access to the crosstabs.

NOTE: Findings based on preliminary data.

Time to Start Reopening

For the first time in our tracking, a majority of Americans agree it is time to start removing restrictions and orders keeping people at home. Suburban residents are largely unchanged on the issue but urban and rural have made a decisive shift towards reopening in the last week.


Some uncertainty but balancing the economy has been building for the past two weeks


Negative Emotions Drive Do NOT Reopen POV

Reopen but Not Ready to Get Back to Daily Life

Even though more are saying it’s time to reopen, most do not expect to engage in activities any time soon.


Travel and large events are unlikely to return to normal anytime soon.


Over one-third of parents do not expect to let their child return to school within the next 6 months.

Changing Behaviors

Most Americans expect to have some behavior change permanently in how they entertain themselves and connect with family/friends coming out of their stay at home experience.


Less Fear + More Optimism

There is some evidence of positive emotions building this week as we also saw a slight increase in the Hopeful Optimists group.



Income Inequality Shifting Expectation of Government

The economic issues are dividing the country on the reopen debate, but uniting the partisan divide on the role of government in addressing income inequality.



Majority of Americans are now favoring idea of Universal Basic Income

Unsure Who to Trust

Trust continues to be a real issue, and there is evidence as the reopening starts how consumers evaluate corporate America’s response is starting to become more critical.



Data Source: Heart+Mind Strategies fielded a series of questions 5/13-14/2020 via an online survey. Access the full report here: Download PDF.  

Sample: n=1,010 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.