With the presidential election just weeks away, our biweekly tracker took a look into some of the drivers, influences and coalitions of the election. Following are some of the key storylines from our tracking data:

  • Biden Has Slight Leading Edge: Biden continues to lead Trump in the popular vote data, although voters are predicting the race to be extremely close.  It’s anyone’s game.
  • Low Confidence in Mail-in Voting: even though there are unprecedented levels of Americans voting early and by mail, the majority of Americans express little to no trust in the process of mail-in voting.
  • Economy is Top Bi-partisan Issue: Many issues run clearly along party lines (need to return to normal, immigration, and capitalism vs. socialism for the GOP and healthcare, government response to the pandemic and racial tensions for the DEMS), but the US Economy is considered a top issue for voters in both camps.
  • Biden Voters More Likely Voting Against Trump: Biden centers his platform around being the “Not Trump” candidate–and it shows.  A third of Biden voters admit they are only voting for Biden because they are voting against the incumbent.
  • The Angry Trump Voter: When looking at the top emotions in America today, Biden voters are more likely to feel concerned, worried and anxious; whereas Trump voters are more likely to feel angry.

Bill McInturff

J. Toscano

Our subsequent RoundTable discussion featured two of our nation’s top political consultants: Bill McInturff, Co-Founder of Public Opinion Strategies, the largest right-leaning polling company and J. Toscano, Partner at 76 Words, Inc, a diverse political media and production firm behind several of today’s progressive candidates and causes, specializing in veteran, healthcare, environmental and energy issues.

During the course of the discussion McInturff and Toscano fielded questions from both the moderators and RoundTable viewers about both presidential candidates campaign platforms, predictions on upcoming presidential debates, and how the unique dynamics of this particular election year may affect the outcome of the election.  [Watch full video of RoundTable below]

Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:




Data Source: Heart+Mind Strategies fielded a series of questions 9/16-17/2020 via an online survey.  

Sample: n=1,008 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.