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Understanding the Human Story: October 1, 2020

Understanding the Human Story: October 1, 2020

With the presidential election just weeks away, our biweekly tracker took a look into some of the drivers, influences and coalitions of the election. Following are some of the key storylines from our tracking data:

  • Hope and Optimism Up: For the first time since the pandemic began, there is a large positive shift in values; more Americans are feeling that values such as concern for others, pride, self-esteem and accomplishment are getting better.
  • Americans Nervous About Outbreaks:  After a few months of decline, more people are beginning to expect a second shutdown as result of new outbreaks.  Despite this, a majority still think the government needs to take a balanced approach that considers strengthening the economy, and they are showing by their behavior (increased business travel, going back to school/work, and returning to social life) that they are trying to live with the virus.
  • Enthusiasm FOR Trump Erodes Considerably: Biden’s lead over Trump has expanded in the latter half of September.  Two weeks ago Trump had a clear advantage of being a candidate voters wanted to vote FOR rather than AGAINST.  That advantage has disappeared.
  • Most Want to Wait on Supreme Court Nomination: Over half of Americans believe the Senate should wait to confirm a new Supreme Court justice until after the results of the Presidential Election are known. When selecting a nominee for the Supreme Court, past judicial decisions are seen as the most important factor, religion, race, gender are less important.

Don Neal

Our subsequent RoundTable discussion (held October 8, 2020) shared the the key findings from our tracking data and implications for the election, followed by a discussion on the future of business events.  With so many organizations working remotely, business travel stalled, and in-person meetings/events/trade shows canceled the question is when (if ever) will business events start again? What’s the future and meetings innovation look like? How are businesses adapting?   We heard from two industry insiders:

Don Neal, CEO, 360 Live Media, is an event strategy, marketing and design agency that helps businesses maximize the impact of their events and transform them from in-person to virtual sessions. Don addressed the rapid transformation of events from live to virtual, sharing how businesses are adapting/innovating and if these virtual/hybrid events will stick.

John Schreiber

John Schreiber, Head of Business/Events for Las Vegas Visitor and Convention Authority, leads Las Vegas’ business events, trade shows, and conventions.  As the largest business destination in the world that hosts some of the biggest in-person events such as the Consumer Electronics Show, Las Vegas is on the front lines of the future innovation of business events and travel.  In our Roundtable John addressed the importance of hybrid events, but also the need to get back to in-person when safely possible to do so, sharing what he’s seeing/hearing from Meeting Planners, Business Executives, destinations, and travel industry executives.

[Watch full video of RoundTable below]


Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

WATCH THE ROUNDTABLE

Data Source: Heart+Mind Strategies fielded a series of questions 9/30-10/1/2020 via an online survey.  

Sample: n=1,006 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: September 17, 2020

With the presidential election just weeks away, our biweekly tracker took a look into some of the drivers, influences and coalitions of the election. Following are some of the key storylines from our tracking data:

  • Biden Has Slight Leading Edge: Biden continues to lead Trump in the popular vote data, although voters are predicting the race to be extremely close.  It’s anyone’s game.
  • Low Confidence in Mail-in Voting: even though there are unprecedented levels of Americans voting early and by mail, the majority of Americans express little to no trust in the process of mail-in voting.
  • Economy is Top Bi-partisan Issue: Many issues run clearly along party lines (need to return to normal, immigration, and capitalism vs. socialism for the GOP and healthcare, government response to the pandemic and racial tensions for the DEMS), but the US Economy is considered a top issue for voters in both camps.
  • Biden Voters More Likely Voting Against Trump: Biden centers his platform around being the “Not Trump” candidate–and it shows.  A third of Biden voters admit they are only voting for Biden because they are voting against the incumbent.
  • The Angry Trump Voter: When looking at the top emotions in America today, Biden voters are more likely to feel concerned, worried and anxious; whereas Trump voters are more likely to feel angry.

Bill McInturff

J. Toscano

Our subsequent RoundTable discussion featured two of our nation’s top political consultants: Bill McInturff, Co-Founder of Public Opinion Strategies, the largest right-leaning polling company and J. Toscano, Partner at 76 Words, Inc, a diverse political media and production firm behind several of today’s progressive candidates and causes, specializing in veteran, healthcare, environmental and energy issues.

During the course of the discussion McInturff and Toscano fielded questions from both the moderators and RoundTable viewers about both presidential candidates campaign platforms, predictions on upcoming presidential debates, and how the unique dynamics of this particular election year may affect the outcome of the election.  [Watch full video of RoundTable below]


Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

WATCH THE ROUNDTABLE

Data Source: Heart+Mind Strategies fielded a series of questions 9/16-17/2020 via an online survey.  

Sample: n=1,008 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: September 3, 2020

After last month’s optimistic outlook, emotions are again turning negative.  The economy is the hot button issue as we head into the final stretch for the national election.  Following are some of the key storylines from our tracking data:

  • Division Continues: Americans are back to record high levels of thinking the pandemic is “driving us apart.” Concern and worry are high again.
  • Economy a Critical Issue: the state of public health and the US economy are both steady with opinions evenly split between thinking things are excellent/good or thinking things are poor/in crisis.  The economy is considered the most important issue facing our country, and one that will have the most impact on their vote.
  • No Taste for Second Shutdown: Even though half of Americans think the pandemic will have a long-term economic impact, more people doubt there will be another shutdown.
  • Election Still a Toss-Up: Biden is ahead when people say who they plan to vote for, but slightly more people still think Trump will win.
  • Support for Police Force: Adding to law enforcement is a more popular idea than reducing or defunding the police force.

Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE CHARTS

GET THE DATA

Data Source: Heart+Mind Strategies fielded a series of questions 9/2-3/2020 via an online survey.  

Sample: n=1,008 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: August 20, 2020

As we close out summer 2020, Americans are expressing some newfound optimism.  Following are some of the key storylines from our tracking data:

  • It’s Not So Bad: the economy and public health are seen as getting better.
  • Things Feel Okay: our sense of social order, peace of mind, and success show some significant improvement.
  • Outlook Improving: negative emotions of concern, worry and anxiety drop significantly, while hope and optimism increase.
  • Living Life: travel and daily activities continue a slow march back to normal levels.
  • Shut-Downs a Thing of the Past: Only a third of Americans feel a second shut down is coming – most think shut-downs are behind us.
  • Improved Favorability for the President: increased optimism can be connected to a significant increase in support for President Trump in the upcoming election.

Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE CHARTS

GET THE DATA

Data Source: Heart+Mind Strategies fielded a series of questions 8/19-20/2020 via an online survey.  

Sample: n=1,003 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: August 6, 2020

At this point in the summer Americans are wondering what the “new next” will be.  Following are some of the key storylines from our tracking data:

  • Potomac Fever: political conditions are realigning; wedge issues have been neutralized; the Biden vote is being energized by negative emotions; squatting at 1600 Pennsylvania Ave?
  • Impacts Wide, Deep and Very Real: COVID-19 divisions in society are growing while vaccine optimism is rising, but economic and at-home worries persist.
  • Calling Cronkite: trust in the media is the lowest of all institutions; blame for divisions.
  • We Can Do It!: there is little appetite to go back to lockdowns; balance is needed.

Our report with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following link:

GET THE CHARTS

Data Source: Heart+Mind Strategies fielded a series of questions 8/5-6/2020 via an online survey.  

Sample: n=1,004 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Heart+Mind Contributes to WTOP Weekly Newsletter

This is a political year like no other. More Americans are engaged in the political process than have been in the past. From nationwide elections to local races in the DC region, people will be intensely monitoring what happens next and which path voters will choose for the US.

WTOP News, a leading news broadcaster in the DC metropolitan area, is launching a weekly email newsletter, “From WTOP’s Election Desk” that will offer a look at the national conversation through a local lens. The newsletter will exclusively feature national research, data trends, and insights from Heart+Mind Strategies on COVID-19, the upcoming election, and other national issues.

Heart+Mind runs a bi-weekly national survey, Heart+Mind PulseSM, which has been tracking public opinion since the beginning of the pandemic-induced shutdown in March. Erin Norman leads the project team behind the PulseSM. “Following the evolution of public opinion over the last four months has been fascinating, insightful and critical to understanding why things are unfolding as they are,” says Norman.  

This newsletter is the perfect way to follow the twists and turns of the presidential election, and make sure you’re in the know about what’s happening with local elections in the DC area, too. From now until Election Day in November, the goal of this newsletter is to focus on the political issues and elections that affect DC, Maryland and Virginia, as well as what is happening on Capitol Hill.

In addition to research insights from Heart+Mind, each issue will be filled with in-depth reporting from two of WTOP’s lead reporters, Mitchell Miller, who covers Capitol Hill, and Nick Iannelli, who covers political developments in DC, Maryland and Virginia. Miller and Iannelli will go beyond the headlines, to provide unique coverage of the Washington area’s political whirlwind.

Miller is one of the few reporters who has been working inside the US Capitol during the pandemic and has been following lawmakers as they wear masks and bustle through the halls of Congress. Covering Congress is more than tracking legislation, and Miller will provide insight into the personalities, quirky moments and scenes that don’t always get covered. He will also let you in on some of the secrets of the Capitol itself, which of course has an incredible amount of history.

“Covering Congress is an incredible beat for a journalist, and I’m honored to be able bring you some of the amazing things I see and hear every day, but often don’t get to report on the air,” Miller said.

The first newsletter will go out on Friday, July 24, and continue to be delivered each Friday morning through the November election.

The next few months will be exciting. Let’s all experience history together.

Visit WTOP’s website to sign up for “From WTOP’s Election Desk”.