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Ask the Expert: Brand Love

Ask the Expert: Brand Love

We partnered with Google to develop a framework for Brand Love and then applied it to the telecom industry. SVP and Partner Maury Giles shares immediate guidance for all brands on how to use this framework during COVID, in the Nov/Dec 2020 issue of Quirk’s Media magazine “Ask the Expert” column. In this column, Maury responds to this question:

How can brands make decisions during the current uncertainty while taking into account long-term impacts?

Maury Giles Answers Your Question in “Ask the Expert”

SVP and Partner Maury Giles is featured in the July/August 2020 Quirk’s Media “Ask the Expert” column. In this column, Maury responds to this question:

How can brands provide leadership in polarized times?

Maury discusses the challenges of finding a common path forward when stakeholders are divided and polarized, and puts forth a solution of how to bring these disparate parties together in a constructive and productive way.

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