Marketing & Communication

Addressing the rational and emotional dynamics of decision-making

The core of our work is helping companies, brands and organizations gain insight into what people think about them, how people feel toward their products and services, and what motivates people to behave in specific ways. While there are many issues and challenges involved in marketing and communications, the factor that most influences success and failure is how well your brand connects with the values of your audience.

Marketing & Communications Issues:

  • Message architecture
  • Audience segmentation, targeting and prioritization
  • Campaign strategy
  • Ad/concept testing
  • Content versioning to address national, regional and local differences
  • How do we optimize the communications funnel from acquisition to experience to retention, and across platforms?