Reston, Virginia, October 15, 2019: Heart+Mind Strategies, a leading research-based strategic consultancy, welcomes Kendra Schuchard as Senior Solutions Consultant to its Healthcare Team.
Kendra has worked on both the client and consulting sides of the healthcare industry, most recently as a Senior Vice President with Escalent. Her experience spans the industry, including insurance organizations, pharmaceutical companies, OTC and device manufacturers.
Her particular expertise is in Customer Experience/Voice of the Customer and brand equity, segmentation, marketing and communications design and testing and product demand/optimization. Consistent with Heart+Mind Strategies’ focus on understanding both rational and emotional motivations, Kendra is skilled in the use of methods like ethnography, designed to deeply probe the roots of human decision-making.
“As Heart+Mind Strategies expands its Healthcare team, we are pleased to welcome professionals like Kendra, whose experience and leadership will help us broaden our offerings to clients across the industry spectrum,” said Shawn Wade, Senior Vice President and leader of the healthcare team.
About Heart+Mind Strategies: We are a research-led consulting firm that uncovers how people think, feel and make decisions, and uses that knowledge to help clients achieve their specific goals. Our scientific approach to understanding how individual and societal values influence decision-making is why many leading global brands and organizations work with us. For more information: heartandmindstrategies.com