Heart+Mind Strategies fielded a series of questions April 8-9, 2020 via an online survey.

Access the full report here: Download PDF. Please contact us if you would like access to the crosstabs.

NOTE: Findings based on preliminary data.

Continue to expect positive outcomes with relationships

Americans seem to have settled into their emotional response and have even started to show early signs of intent to move past isolation. More than a third, now, are choosing to expect positive outcomes for their families, their relationships, and now even their activities.

Generation Z is 9 points more likely to say we are more united, whereas Millennials are less likely to feel more united in this crisis while also expecting COVID-19 to have less negative impact on parts of their life.

Starting to think about out-of-home activities

People are starting to plan out-of-home activities, showing early signs that they might be able to see beyond quarantined life. For the first time in the past month, 1 in 5 say they expect to eat out, socialize, and even travel for personal reasons in the next two weeks.

Reduced negative emotions in contrast to a difficult week

We’ve received the most negative news to date this week with nearly 17 million applications for unemployment, nearly 500,000 confirmed cases, and 18,580 deaths in the US. It was a difficult week but negative emotions are dropping.


Recognition of the economic impact

Most are seeing the longer-term economic impact coming, but those living in urban centers are expecting a much shorter-term impact.

Erosion of Trust

Governments, which had an uptick last week likely due to increased economic relief, dropped this week. Health and medical organizations saw the largest drops in trust but overall remain the most trusted organizations tested.

Three Different Groups of Americans

We can divide Americans into 3 groups based on their response to the COVID-19 crisis: Hopeful Optimists are those who have been positive from the outset, even as more have seen the virus as a real threat (only 1 in 5 Americans); Concerned Realists are middle-of the road in their response (about half of Americans); Anxious Worriers are very negative (about one-third of Americans).

Hopeful Optimists, 20%

  • Tend to be older, male, higher educated, have kids, religious, either retired or Full-Time workers
  • Leading the expectation of a return to activities in the next two weeks
  • See the real threat, but may have unrealistic expectation for how long this will last

Concerned Realists, 48%

  • Spread across all emotions including a growing sense of anger
  • Tend to be younger, self-employed or not working, have no kids, or be Hispanic/Latino
  • Have a more realistic idea of how long this will last

Anxious Worriers, 32%

  • Extremely high numbers feeling all of the negative emotions we are tracking
  • Tend to be female, Millennials, Asians, students, or looking for work
  • Most expect negative impacts across life and many think it will last more than a year

These groups have very different expectations for personal and economic impact of COVID-19.

Anxious Worriers are focused on virus over economy, while Hopeful Optimists are split.

Data Source: Heart+Mind Strategies fielded a series of questions 4/8-9/2020 via an online survey. Access the full report here: Download PDF.  

Sample: n=1,001 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.