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TruGreen

Making promotions and product
development more successful

TruGreen was looking to develop and market new products that better address the varied needs of their customers and their marktet. We conducted a segmentation analysis to improve TruGreen’s market intelligence—and vastly improve their profiles of existing and potential customers. Based on this segmentation, we built a tool that TruGreen has since used to customize product offerings, messages and promotions for each customer and prospect.