Think Tank

Getting the right message to the right people to shape the national conversation

A think tank was looking for a better way to frame key policy decisions in the increasingly chaotic, 24-hour news cycle. They wanted to make sure they were developing relevant messages for the right audiences. We began to apply our suite of message testing and impact tools on such issues as healthcare, immigration and tax reform. As a result of our work, new messaging architecture, compelling language, and targeting strategies were developed to influence public debate and decision-making on the issues.