Global Generics Manufacturer

Motivating consumers to choose store brand OTC medications and nutritional supplements over branded category leaders

What do consumers really think when they are weighing whether to chose store branded OTC meds or vitamins/nutritionals over well known brands? For one of the world’s largest manufacturers of store brand OTC medications and nutritional products, convincing consumers to switch from established name brands to store brands is all about delivering the right message to the right consumer at the right time. Conducting segmentation research and executing a study to identify individual values that influence consumer decision-making, we helped this leader create repeat purchasers. The strategy also helped our client stand out as a thought leader to the large companies that depend on their products and insights.