American Public Transportation Association

Building support for federal transportation funding

Federal funding is a contentious issue, especially since the public is concerned about annual deficits and total debt. To help the American Public Transportation Association build support for federal reauthorization of public transportation funding, we conducted values-based research to build a communications strategy built on the rational and emotional factors at play in public transportation decision-making. This strategy has guided national, regional, and local transportation campaigns—and has resulted in successful reauthorizations over the last 10+ years.