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AAA Foundation for Traffic Safety

Responding to and reversing the
growing number of texting & driving deaths

Working with AAA Foundation for Traffic Safety we uncovered the personal motivations that would prevent teens from texting and driving. By confronting teens with the horrific consequences of accidents that happen while texting and driving, we helped guide the development of a national campaign that brought this important safety issue to the fore. More importantly, the campaign saved lives by changing people’s behavior.