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RoundTable | Dec. 8

RoundTable | Dec. 8

Across the country today, there is increasing dialogue around Diversity and Inclusion, what it means, and how we integrate it into our organizations and, frankly, in how we work and live and play together. But it’s a tricky topic for so many reasons. 

In our 12/8 RoundTable session, we sought common ground to help with practical and productive ideas in this area. We believe the most actionable will be found in focusing on INCLUSION as the human-centric principle to guide thinking, planning, deploying, and measuring efforts in this area. 

Paolo Gaudiano, Chief Scientist at Aleria (https://aleria.tech), joined us to share his perspective on Inclusion, why it matters, and how to measure it more effectively. 

This topic matters because our staff is our greatest asset – data shows businesses spend 30 times more on payroll (staff) than on advertising. However, we deploy all sorts of sophisticated optimization models on advertising and marketing spend, but very little is done on optimizing our overall staffing systems and experience. And lack of attention in this area will impact our ability to recruit and retain, productivity, and corporate reputation.

Inclusion is crucial to create and sustain a diverse organization. Paolo shared many other intriguing ideas about making this concept actionable at your organization:

  • Inclusion isn’t measured because it is invisible. We only notice it when we don’t have it – when you feel excluded.
  • Paolo recommends nine categories of inclusion for measurement:
    • Access and Participation
    • Compensation and Benefits
    • Respect
    • Recognition
    • Career Opportunities
    • Skills Use and Assignments
    • Learning and Growth
    • Workplace Interactions
    • Work-Life Balance
  • For each, he recommends tracking specific examples of when you feel excluded across these 9 areas, and the source of the experience.
  • This isolates patterns of exclusion in context, giving business leaders specific guidance on where to intervene and to focus.

When you measure inclusion, not representation, you end up having a more helpful tool for informing how you maximize the experience, productivity, and potential of your staff.

Measuring representation is problematic for many reasons:

  • Diversity is a lagging and indirect measure.
  • Focuses on differences
  • Places people in buckets
  • Cannot account easily for intersectionality
  • Encourages a zero-sum-game mindset

In contrast, measuring inclusion is much more actionable for many reasons:

  • Real time, direct measure
  • Focuses on shared experiences
  • Applies to everybody
  • Measures the impact of intersectionality
  • Shows how to “grow the pie” for everyone

Reach out directly to Paolo for more information (paolo@aleria.tech). Watch the full video of the session in the link below.

RoundTable 11/20: Inside Knowledge on Vaccines and Treatments–Actions You Can Take in Your Organization

On November 20, Heart+Mind was honored to have best-selling author, biotech executive and scientist Safi Bahcall join us with three distinguished physicians from Intermountain Healthcare:

  • Dr. Todd Vento – Medical Director, Infectious Diseases 
  • Dr. Tamara Sheffield – Medical Director, Community Health and Prevention
  • Dr. Brandon Webb – Chair, COVID-19 Therapeutics Committee

The goal for our 1-hour session was to empower better COVID-related planning decisions aimed at maximizing safety and health while running our respective businesses/organizations. The session more than delivered on this objective as these distinguished experts cut through the noise about COVID-19 vaccines and treatments. Their insight, stories, and suggestions are well worth your paying attention and taking action within your respective ecosystems.

  • High Tech. The advancements in mRNA technology that are at the core of the top two vaccines nearing distribution is an incredible leap in human ingenuity, science, and the impact of focused investment and collaboration. For the first time in history, we will have vaccines that program our DNA how to fight the virus directly.
  • Efficacy. The efficacy rates for the first two vaccines are incredibly high at 90-95%. Don’t be surprised when these rates slow down. When you hear about it, don’t worry because it is to be expected. These rates are above normative standards, and they’ve been realized in record times.
  • Timing. Distribution of the vaccine will be tricky and complicated, but expect the plans to be sorted and begin to reach the masses by late Spring and into the Summer. Healthcare workers, frontline workers, and at-risk populations will be the priority starting as early as December and January.
  • Priority. The process of prioritization for vaccine distribution will likely get messy, but should be resolved by March/April. In the meantime, distribution challenges are being addressed now.

Leadership during this time of crisis calls for transparency and solutions. Business leaders need to take a stand to spread the basic facts and repeatedly drive home these messages to build confidence:

  • Masks work.
  • Vaccines work. And when they work they cause your body to respond that often brings a slight fever and aches. That is a good sign that it is working. Talk about this in terms of a natural and expected “response” to a vaccine, not a “reaction” to the vaccine.
  • Slowing the spread helps us get to herd immunity. At current rates we will have to vaccinate 90% of the population, something that is not realistic. If we can slow the rate of spread we could control the virus with as low as 30% vaccination coverage. Slowing spread matters. A lot. Vaccines do not represent a magic bullet – our behaviors matter as much or more.

Physicians have learned a lot in the last several months with regard to treatments, and it is lowering the fatality rate significantly. Early treatment is proving to be very, very important.

Finally, our experts shared the following resources to rely on and to get out of the chaos and misinformation of the media and social media channels:


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The Human Story | Nov. 19, 2020

As cases surge across the country, the public believes the likelihood of stay-at-home orders is high and nearly half support a nationwide four- to six-week lockdown to help stop the spread of coronavirus.  Financial security is concerning for a majority of the public and a sense of financial hardship is on the rise, particularly among younger generations, Hispanics, and Blacks.  Following are some of the key storylines from our tracking data:

  • Division Continues: Americans remain at record high levels of thinking the pandemic is “driving us apart.”
  • Public Health Impact: Perceptions are increasing that the state of public health is poor or in crisis.
  • Support Outweighs Opposition for 4-6 Week Lockdown: Nearly half of the public supports a nationwide lockdown to help stop the spread of the coronavirus.  Support increases to over half if the government provides support for lost wages and small business revenues.
  • Financial Hardship is Rising: Over half of the public has delayed/reduced spending, a third reports a negative impact on savings and about one-in-five have had a work-related impact.    Gen Z, Millennials, Hispanics, and Blacks are particularly hard hit with financial challenges and far more likely than other groups to report receiving aid and having to cancel services over the past three months.


Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

Data Source: Heart+Mind Strategies fielded a series of questions 11/18-19/2020 via an online survey.  

Sample: n=1,007 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and recent presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Post-Election 2020 Edition RoundTable

During Heart+Mind’s special Post-Election 2020 Edition of the biweekly RoundTable, panel experts discussed a variety of election day topics such as: why are political polls sometimes wrong, which coalitions showed the largest shifts since 2016 and why, where do the Gen Z voters fall out and what is motivating their vote, and what issues were the biggest drivers in this election. Insights were based on data collected on election day among actual voters as part of the Heart+Mind First View election day survey.

Key takeaways and storylines from the data and the RoundTable discussion include:

Uncertainty continues.  Expect continued electoral uncertainty. Consumer stress from the pandemic and election is running extremely high.

Choice and convenience.  These consumer needs take hold in how we vote. Mail voting is here to stay.

Big realignments are dead. No national realignment.  But we do see micro-coalitions forming. Example: Rural, multicultural, less educated, socially conservative motivated by what they are against.

Tribalism continues.   Divisions amplified beyond party.  Especially by gender, education, ethnicity, and locale.

People over Platform. Don’t assume how humans will behave. Don’t take your voters or customers for granted.

Latino and Youth turnout once again did not materialize. For all the protesting, and when it counted, where were these groups?

Stop thinking of groups as monolithic. Millennials, Women, Latino, Blacks, Republican, Democrat, City vs Rural, etc.

FUDD Works. Fear, Uncertainty, Doubt, Division.   Will our stress and anxiety need the message of calm and confidence?

The Senate Club. Don’t underestimate the Joe and Mitch relationship as a way to perhaps get things done in a balanced legislative agenda.

Trust remains the golden ring.  Brands and institutions are under assault.  Expect a renewed effort on reputation management practices and social cause marketing.


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Data Source: Heart+Mind First View election day survey, conducted 11/3/20 via online survey

Sample: n=2,005 election day voters

Topics: 2020 election, method of casting vote, presidential race, Senate and House races, Issues motivating the vote including COVID-19, economy, and healthcare, etc.

2020 Presidential Election

Our latest Heart+Mind Pulse tracking data reveals patterns and trends influencing the election, with the majority of voters yet to cast their vote in the next 3 days.

Overall insights indicate a Biden lead, with strong support coming from those who voted early.   Biden has an edge in states where we see softening support for Trump among his historical base of whites without a college degree.  However, Trump’s stronger 2020 performance in the polls among minorities will likely be a key factor in the final results in several must-win states for the Republicans.

DOWNLOAD SUMMARY OF FINDINGS

GET THE DATA


Source: Heart+Mind Pulse, biweekly omnibus survey
Interview Dates: October 28-29, 2020
Respondents: n=1,002 Americans, ages 18+

The Human Story | Oct. 22, 2020

RoundTable

Our latest RoundTable discussion (held October 22, 2020) welcomed back the WTOP News media insiders Mitchell Miller, Capitol Hill correspondent, and Joel Oxely and Craig Schwalb, leaders for WTOP News business including political and commercial advertising.

The RoundTable kicked off with a recap of our latest public opinion tracking specifically on the upcoming election: what is the forecast, what is changing (why and among whom), and what it means going forward. As our public policy consultant Erin Norman walked through the data, moderator Maury Giles posed questions to the panel, who expounded on topics such as what we can expect from voter turnout on election day, how the media affects voters perceptions of the candidates, whether or not the presidential debates will have an impact on voters, and how might the new administration affect the division that is growing in our society.

[Watch full video of RoundTable below]

Heart+Mind Pulse

Our biweekly tracker has been gathering data some of the drivers, influences and coalitions of the election for the past few months. With this penultimate tracking wave before election day, patterns are beginning to emerge.  Following are some of the key storylines from our tracking data:

  • Biden Pulls Ahead: Biden’s lead over Trump has expanded in the last two weeks.  Among likely and actual voters Biden is ahead. But because Biden’s supporters are disproportionately voting early, those who are likely voters, but have not yet voted, are slightly more likely to support President Trump.
  • Conservative Policies Are More Popular:  Despite Biden appearing ahead in the polls, most Americans prefer a more conservative approach to policies regarding jobs, taxes and race relations compared to Biden’s stated platform or the suggestions of the more progressive wing of the party. However, for healthcare, there is a slight preference among Americans and political independents for Biden’s policy to keep the Affordable Care Act but build and improve on it.
  • Settling Into the New Normal:  Seven months into the pandemic, 9 out of 10 Americans have developed new routines that are working for them.  The most common changes have been how folks connect with family members, how they enjoy entertainment, and how food is prepared/eaten.

Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

WATCH THE ROUNDTABLE

Data Source: Heart+Mind Strategies fielded a series of questions 10/14-15/2020 via an online survey.  

Sample: n=1,002 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: October 1, 2020

With the presidential election just weeks away, our biweekly tracker took a look into some of the drivers, influences and coalitions of the election. Following are some of the key storylines from our tracking data:

  • Hope and Optimism Up: For the first time since the pandemic began, there is a large positive shift in values; more Americans are feeling that values such as concern for others, pride, self-esteem and accomplishment are getting better.
  • Americans Nervous About Outbreaks:  After a few months of decline, more people are beginning to expect a second shutdown as result of new outbreaks.  Despite this, a majority still think the government needs to take a balanced approach that considers strengthening the economy, and they are showing by their behavior (increased business travel, going back to school/work, and returning to social life) that they are trying to live with the virus.
  • Enthusiasm FOR Trump Erodes Considerably: Biden’s lead over Trump has expanded in the latter half of September.  Two weeks ago Trump had a clear advantage of being a candidate voters wanted to vote FOR rather than AGAINST.  That advantage has disappeared.
  • Most Want to Wait on Supreme Court Nomination: Over half of Americans believe the Senate should wait to confirm a new Supreme Court justice until after the results of the Presidential Election are known. When selecting a nominee for the Supreme Court, past judicial decisions are seen as the most important factor, religion, race, gender are less important.

Don Neal

Our subsequent RoundTable discussion (held October 8, 2020) shared the the key findings from our tracking data and implications for the election, followed by a discussion on the future of business events.  With so many organizations working remotely, business travel stalled, and in-person meetings/events/trade shows canceled the question is when (if ever) will business events start again? What’s the future and meetings innovation look like? How are businesses adapting?   We heard from two industry insiders:

Don Neal, CEO, 360 Live Media, is an event strategy, marketing and design agency that helps businesses maximize the impact of their events and transform them from in-person to virtual sessions. Don addressed the rapid transformation of events from live to virtual, sharing how businesses are adapting/innovating and if these virtual/hybrid events will stick.

John Schreiber

John Schreiber, Head of Business/Events for Las Vegas Visitor and Convention Authority, leads Las Vegas’ business events, trade shows, and conventions.  As the largest business destination in the world that hosts some of the biggest in-person events such as the Consumer Electronics Show, Las Vegas is on the front lines of the future innovation of business events and travel.  In our Roundtable John addressed the importance of hybrid events, but also the need to get back to in-person when safely possible to do so, sharing what he’s seeing/hearing from Meeting Planners, Business Executives, destinations, and travel industry executives.

[Watch full video of RoundTable below]


Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

WATCH THE ROUNDTABLE

Data Source: Heart+Mind Strategies fielded a series of questions 9/30-10/1/2020 via an online survey.  

Sample: n=1,006 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: September 17, 2020

With the presidential election just weeks away, our biweekly tracker took a look into some of the drivers, influences and coalitions of the election. Following are some of the key storylines from our tracking data:

  • Biden Has Slight Leading Edge: Biden continues to lead Trump in the popular vote data, although voters are predicting the race to be extremely close.  It’s anyone’s game.
  • Low Confidence in Mail-in Voting: even though there are unprecedented levels of Americans voting early and by mail, the majority of Americans express little to no trust in the process of mail-in voting.
  • Economy is Top Bi-partisan Issue: Many issues run clearly along party lines (need to return to normal, immigration, and capitalism vs. socialism for the GOP and healthcare, government response to the pandemic and racial tensions for the DEMS), but the US Economy is considered a top issue for voters in both camps.
  • Biden Voters More Likely Voting Against Trump: Biden centers his platform around being the “Not Trump” candidate–and it shows.  A third of Biden voters admit they are only voting for Biden because they are voting against the incumbent.
  • The Angry Trump Voter: When looking at the top emotions in America today, Biden voters are more likely to feel concerned, worried and anxious; whereas Trump voters are more likely to feel angry.

Bill McInturff

J. Toscano

Our subsequent RoundTable discussion featured two of our nation’s top political consultants: Bill McInturff, Co-Founder of Public Opinion Strategies, the largest right-leaning polling company and J. Toscano, Partner at 76 Words, Inc, a diverse political media and production firm behind several of today’s progressive candidates and causes, specializing in veteran, healthcare, environmental and energy issues.

During the course of the discussion McInturff and Toscano fielded questions from both the moderators and RoundTable viewers about both presidential candidates campaign platforms, predictions on upcoming presidential debates, and how the unique dynamics of this particular election year may affect the outcome of the election.  [Watch full video of RoundTable below]


Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE DATA

GET THE CHARTS

WATCH THE ROUNDTABLE

Data Source: Heart+Mind Strategies fielded a series of questions 9/16-17/2020 via an online survey.  

Sample: n=1,008 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

Understanding the Human Story: September 3, 2020

After last month’s optimistic outlook, emotions are again turning negative.  The economy is the hot button issue as we head into the final stretch for the national election.  Following are some of the key storylines from our tracking data:

  • Division Continues: Americans are back to record high levels of thinking the pandemic is “driving us apart.” Concern and worry are high again.
  • Economy a Critical Issue: the state of public health and the US economy are both steady with opinions evenly split between thinking things are excellent/good or thinking things are poor/in crisis.  The economy is considered the most important issue facing our country, and one that will have the most impact on their vote.
  • No Taste for Second Shutdown: Even though half of Americans think the pandemic will have a long-term economic impact, more people doubt there will be another shutdown.
  • Election Still a Toss-Up: Biden is ahead when people say who they plan to vote for, but slightly more people still think Trump will win.
  • Support for Police Force: Adding to law enforcement is a more popular idea than reducing or defunding the police force.

Our reports with the latest tracking data, charts, and storylines from our biweekly national omnibus survey, the Heart+Mind Pulse, can be downloaded using the following links:

GET THE CHARTS

GET THE DATA

Data Source: Heart+Mind Strategies fielded a series of questions 9/2-3/2020 via an online survey.  

Sample: n=1,008 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis and upcoming presidential election. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.

VIDEO: Weekly Roundtable–August 27, 2020

On August 27th we reconvened our CEO Panel to discuss recent headlines and public opinion.  Pierre Le Manh of Ipsos North America, Jeremy Sack of LRW/Material and Christopher Wilshire of Egg Strategy joined our co-CEO Dee Allsop to discuss the latest in consumer opinion and behavior.  We also explored the future of research and the ongoing battle between tribalism and unity.

Take a look.

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