Carol Gstalder Color HQ--3Reston, Virginia, October 11, 2018:  Heart+Mind Strategies, a leading research-based strategic consultancy, welcomes Carol Gstalder as Senior Solutions Consultant to its Values + Communications Strategy Team.

Carol is a 30-year research and consulting industry veteran.  She is a respected advisor and collaborative partner to global corporations, industry groups, and non-profits on issues and crisis management, corporate strategy, communications effectiveness, reputation management, talent engagement, and content creation for thought leadership programs.

“We have known Carol for many years and followed her great accomplishments in the research and consulting industry. So, it’s with great pride that we welcome her to Heart+Mind Strategies,” comments Dr. Dee Allsop, CEO and Managing Partner.

Prior to joining Heart+Mind Strategies, Carol was President, Reputation Management at Harris Insights & Analytics, where she inspired organizations to define their vision, implement strategies to build  equity and mitigate risk, driving long term measurable value.

Before this, Carol served as leader of Nielsen’s Consumer Insights North America Buy organization, overseeing the Harris Poll®, The Reputation Quotient®, The Global Corporate Sustainability Report and Nielsen’s custom insight solutions teams.  She was formerly Executive Vice President and Solutions Group Leader at Harris Interactive and Senior Vice President of Wirthlin Worldwide.

Carol’s expertise on public opinion is regularly quoted across global publications.   Recent speaking engagements include The Holmes Provoke Conference, CECP, Nielsen’s Sustainability Imperative, and The White House United State of Women Conference.

Carol will leverage Heart+Mind Strategies’ unique expertise in tackling complex business and strategic communications challenges for clients:

  • Solutions-oriented insights anchored in stakeholder centric principles – understanding the personally relevant human centered values and aspirations that drive decision making,
  • Holistically working across the areas of brand, reputation, marketing, communications, human capital and strategic planning to help clients grow their business,
  • Navigating the issue, policy, and initiative landscape to effectively develop communications strategy, messages, and actions that influence stakeholder behavior

Mark Wirthlin, President of Heart+Mind Strategies, said: “Carol brings with her a wealth of experience in building deep and lasting client relationships based on sound strategic guidance.  This is consistent with our company’s goal of partnering with clients to turn insights into effective action.”

About Heart+Mind Strategies:  We are a research-led consulting firm that uncovers how people think, feel and make decisions, and uses that to help clients apply these insights to achieve their specific goals. Our scientific approach to understanding how individual and societal values influence decision-making is why many leading global brands and organizations work with us. For more information: