Jim Wilkerson
Group Insights Director

Areas of Expertise

Consumer journey research, consumer segmentation, brand strategy

Sampling of Clients Served

Kimberly-Clark, Johnson & Johnson, Marriott, Voya Financial, Mastercard, Google, Microsoft, ADP, Lexus, Whataburger, Cancer Treatment Centers of America

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Texas Man

Moved constantly as a kid, but called Austin home for past 17 years

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BBQ Hopping

Has lifetime goal to eat BBQ in every county in Texas

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Keep It Coming

Functions poorly without coffee so often works from a local coffee shop to stay well-caffeinated