Jim Wilkerson
Group Insights Director

Areas of Expertise

Consumer journey research, consumer segmentation, brand strategy

Sampling of Clients Served

Kimberly-Clark, Johnson & Johnson, Marriott, Voya Financial, Mastercard, Google, Microsoft, ADP, Lexus, Whataburger, Cancer Treatment Centers of America


Texas Man

Moved constantly as a kid, but called Austin home for past 17 years


BBQ Hopping

Has lifetime goal to eat BBQ in every county in Texas


Keep It Coming

Functions poorly without coffee so often works from a local coffee shop to stay well-caffeinated