Jim Wilkerson
Group Insights Director

Areas of Expertise
Consumer journey research, consumer segmentation, brand strategy
Sampling of Clients Served
Kimberly-Clark, Johnson & Johnson, Marriott, Voya Financial, Mastercard, Google, Microsoft, ADP, Lexus, Whataburger, Cancer Treatment Centers of America

Texas Man
Moved constantly as a kid, but called Austin home for past 17 years

BBQ Hopping
Has lifetime goal to eat BBQ in every county in Texas

Keep It Coming
Functions poorly without coffee so often works from a local coffee shop to stay well-caffeinated