Jim Hoskins, Ph.D.
Executive Advisor, Director of the Richard B. Wirthlin Values Center

Areas of Expertise

Communications and marketing strategy, brand positioning, issues management, advertising assessment, economic analysis

Current Role

Design and analysis of values-based research; executive Advisor to managing partners



Retired USAF; Executive VP, Wirthlin Worldwide; Division President Brand and Strategy Consulting, Harris Interactive


Go Teams

1969 BS, USAFA (Falcons); 1970 MA UCLA (Bruins); 1981, Ph.D. Iowa State (Cyclones)


Research Awards

2007 Ogilvy Award for Milk PEP’s “Skinny Glass Woman 24/24”; 1997 0gilvy Award for American Plastics Council’s “Plastics Make it Possible”