Ben Custer
Senior Solutions Director

Areas of Expertise

Brand and reputation strategy, segmentation research, high-tech industry

Sampling of Clients Served

Western Digital, CenturyLink, Allegiant, Freddie Mac, Bridgestone, Terminix, TruGreen, U.S. Travel, AARP, The Nature Conservancy, Sun Life, Adventist Health


Research Journey

Over 15 years in marketing research across 10 different countries



Led research to shape the acoustic identity of a worldwide financial services firm


Dreams Come True

DJ’d with Biz Markie, met Mother Theresa and has driven a steam engine