But today’s always-on, always-connected, always-searching, getting smaller, never-stop world has created a new dynamic in consumer desire. They not only want more…they EXPECT more out of the CPG brands they choose. Real, lasting benefits. Personalized experiences. An authentic story. Full transparency. Sustainability. They want it all. And they want it all NOW (as in 2-hour delivery).
So how do we attract and (re)connect with consumers in this world of almost-constant disruption?
Join a panel of experts from Heart+Mind Strategies as they share their ideas for and experiences with creating meaningful, human connections with today’s CPG consumer. The panel will share their perspectives and case studies on…
- Understanding how a consumer’s values – the emotional criteria people use to determine importance and give purpose to their decisions – play into the brand and experiences they ultimately choose as their own.
- Today’s consumer is a responsible citizen of the world. So how does a brand’s or company’s reputation and behaviors factor into his or her brand choices?
- How is decision-making impacted by emotions and high expectations along the Customer Decision-Making Journey in the CPG landscape?
You will come away from this webinar with concrete ideas for ways you can better connect with today’s in-charge CPG consumer.