From ‘frictionless consumption’ to the ‘ethics economy’ a whole host of trends are shaping and responding to the way people make decisions.  Brian Elkins, Group Strategy Director in our Brand, Strategy + Journey Team will be presenting a 1 hour webinar on this hot topic.

In this webinar, you will learn how to incorporate consumer empathy, cultural forces and brand strategy to win hearts and minds and create lasting value for your business and customers.

  • Learn about important connections not just between people, ideas, products and organizations . . . but between whole contexts and systems that support those connections.
  • Learn how these interconnections and the surrounding trends are built into client engagements to create stronger bridges between research insights and business results.

Heart+Mind Strategies’ Brian Elkins, has split his career as both a marketer and insights professional, and is passionate about creating stronger connections between human-centered insights and market outcomes. Brian will use actual case studies to demonstrate how understanding trends within the context of these interconnections can make for stronger research, insights and business results.


To watch a recording of the webinar, follow this link:

Heart+Mind Strategies Webinar