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Heart+Mind Strategies Expands Leadership Team

Mark Wirthlin, President + Partner

Heart+Mind Strategies Expands Leadership Team

Restructuring a Result of Seven Years of Record Performance

Heart + Mind Strategies LLC, a rapidly growing research-based consultancy, has appointed Mark Wirthlin as its new President and newest Partner. Mark will be responsible for implementing the organization’s five year strategic plan, managing newly formed client teams, and working with the Partners to continue the trend of past record business performance into the future.

“Mark’s hire denotes a critical evolution for our company,” said Mike Dabadie, CEO and Managing Partner of Heart + Mind Strategies. “While we’ve enjoyed phenomenal success over the last seven years, we must continue to look forward. We’ve made several strategic, structural decisions that will enable us to better serve our clients through more specialized practice areas and strategic partnerships aimed directly at delivering clients new growth opportunities for their organization’s success.”

  • Heart + Mind Strategies has achieved seven consecutive years of profitable, double-digit growth and now has nearly 50 employees.
  • The company has restructured into expertise and client centered teams to deliver on the disciplines of advanced research and analytics, incisive business strategy, and compelling narrative – the three core areas that underpin the mission of Heart + Mind Strategies. Andrew Cober is promoted to Vice President and will lead the Values + Communications Strategy Team, Maury Giles (SVP) will lead the Brand, System + Journey Strategy Team, and Shawn Wade (SVP) continues to lead the fast growing Healthcare Practice Team.
  • Dee Allsop and Mike Dabadie now assume the roles of joint CEO and Managing Partner to focus on future business opportunities. Beth Forbes becomes Chief Experience Officer (CXO) and Partner to ensure internal and external delivery continuity, and Jennifer Airey, Partner, will incubate new business areas and remain focused on deepening and expanding client relationships.

Mark Wirthlin has over 30 years of proven success across many industries and businesses. He was previously the President of The Modellers, COO of Wirthlin Worldwide, and started his own retail franchise, The Woodworkers Club.

“It’s extremely impressive to see the growth and profitability Heart+Mind Strategies has achieved since its founding, commented Mark Wirthlin. “I’m thrilled to be joining them as they restructure the company to continue to grow, innovate and better service their client relationships.”

Dee Allsop, CEO and Managing Partner of Heart + Mind Strategies said, “I am so excited to have Mark onboard. His thought leadership and experience coupled with our shared history make him the ideal President to propel us forward in this next chapter of our company. The business consulting and market research industries are rapidly changing, and our new five-year strategic plan charts the course forward to help our organization, our employees, and our clients enjoy the confidence of their accomplishments through our guidance.”

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Maury Giles joins Heart + Mind as Systems and Decision Mapping Practice Leader

We are proud to announce Maury Giles has joined Heart+Mind Strategies! Maury will bring his experience to establish a practice focused on mapping human systems and decision-making to inform brand development and experiential innovation.

“Maury is an industry pioneer. He has a proven approach anchored in our shared Wirthlin heritage, yet modernized for alignment with our understanding of individual and societal values in today’s more integrated and digitally-connected environment,” said Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. “Maury has worked with many of us in the past, and we are very excited about what he can do for our clients in this space.”

Over the last 20+ years, Maury’s career has spanned journalism, political polling, market research, branding, marketing ROI and simulation, strategic communications planning, and system mapping.

“We are building a practice that views the world as a system when tackling complex business challenges. By mapping decision-making dynamics within a human system, we discover what our clients must do, become, or create to more deeply resonate through communications, experience, or innovation,” Maury said. “I’ve known the Heart+Mind team most of my career—we share a respect and vision for values-based research and I am very excited to be working with them again.”

Prior to joining Heart + Mind Strategies, Maury founded and led a global strategic consulting group at Ipsos called Strategy3—launched after Ipsos acquired his own consultancy PURSUIT, a blend of branding, marketing communications, design, and market research disciplines. Over his career at both the research firm and ad agency side, Maury has consulted clients on five continents in most major verticals.

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Graham Lane Joins Heart + Mind as Senior Consultant

Graham Lane has joined the Heart + Mind to further develop and serve our clients.

Graham comes with a wealth of experience, combining a decade of corporate strategic planning leadership with more than 15 years’ experience as a research consultant serving financial services, telecomm/technology, automotive and entertainment industries. Previously at The Modellers, Graham helped to clients harness the power of analytics to better understand and connect with their customers.

Graham joins Heart+Mind Strategies as Senior Consultant, to continue Heart+Mind’s success at strengthening the bonds between organizations and their customers. “Customer-centricity is must in any industry today”, said Graham. “No firm knows as much about how to engage customers and the employees serving them to create an extraordinary customer experience than Heart+Mind Strategies. I’m thrilled to be joining the firm.”

Dee Allsop, CEO and Managing Partner, said “Graham’s commitment to using research to deliver not just ‘what,’ but the ‘why’ of actionable insight into clients’ most difficult business issues is what sets him apart. He will be valuable asset to us as a company and to our full client spectrum.”