Innovation is never easy. That’s why collaborating with the right business partners can be invaluable.

“Innovation at the end of the day is about helping your customers grow, whether it’s a product or a service line, or the way they do business,” says Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. “Innovation is about being responsive, customer centric and co-creative.”

This IndustryWeek white paper explores the client and supplier sides of multiple relationships–including Mike’s long-time partnership with R&R Partners in service of the Las Vegas Convention and Visitors Authority (LVCVA), the people who brought you the infamous tagline “What Happens Here, Stays Here” #WHHSH.

To read the full IndustryWeek article, click here: UPS_IW_Partnership-Has-Its-Benefits_WhitePaper_final copy