Heart + Mind Strategies will be participating as a speaker and sponsor at TMRE: The Market Research Event, taking place this October 17-20 in Boca Raton, FL.

Please join us for an exciting presentation on Tuesday, October 18, 2016 entitled:

The Dimensionalization of Las Vegas Brand Values: Relevant Elasticity in the Face of Changing Consumer & Societal Values

The iconic Las Vegas brand campaign, “What Happens Here, Stays Here” has remained relevant for over a decade—even breaking visitation records amidst the recession. At TMRE, we’re breaking the cardinal rule to share what’s really happening here!

Learn how pluralistic driven need states decision making (especially among the Millennial and Gen Z populations) has presented the Las Vegas brand with the opportunity to stretch its appeal while staying true to the essence of the brand promise. Research on individual and societal values drivers, destination study results, and the power of visual storytelling will be presented by:

  • Kevin Bagger, Executive Director, Research Center, Las Vegas Convention & Visitors Authority
  • Todd Gillins, VP of Research, R&R Partners
  • Mike Dabadie, President & Managing Partner, Heart + Mind Strategies

Stop by booth 304 in the Exhibit Hall to say hello!

We are happy to extend a special discount for you to join us at TMRE. When registering, please reference VIP code TMRE16HEART to save 25%.