Heart+Mind Strategies fielded a series of questions April 29-30, 2020 via an online survey.

Access the full report here: Download PDF. Please contact us if you would like access to the crosstabs.


NOTE: Findings based on preliminary data.

To Re-Open or Not

Groups that still favor balancing the economy and health over a strict public health focus include Republicans, Households earning $100K+, those with a child at home, and states with fewer than 10,000 cases.

While more Americans believe it is time to start removing stay-at-home restrictions and the time to reopen is coming sooner than later, there is some uncertainty.


Trust builds in State and Local Leaders

We see a “general” acceptance of the actions of Governors this week on shutdown/reopening. State governments saw a bump and are once again the most trusted level of government (+4). City governments are also slightly more trusted this week (+2).


Real Threat but Less Worry

The number of Americans believing the coronavirus is a real threat instead of overblown is holding steady with over three-quarters believing the threat is real many weeks into the crisis, but fear and worry are now at lowest levels.


Most Expect Drop in Activities while some are Engaging in Social Outings

One-quarter of Americans (26%) are meeting friends or family with a mask on or keep distance between themselves. Generation Z is far more likely than other age cohorts to be engaging in these types of social visits (37%)

  • One-quarter of Americans are going out in public without a mask (23%).
  • Personal and beauty services are still being utilized – 10% of Americans got a massage last week and 6% have gotten a beauty treatment.
  • Almost one-in-ten met up with someone not living in their household to exercise.

Hopeful Anticipation of Shorter Impact

Americans are slightly more optimistic on the length of the crisis in economic terms this week with a drop in the number of people who think the economic impacts will be felt for seven months or more.

Which might be because a growing number of Americans believe the economy is improving.


Concern for Others Grows

Many say they have a greater underlying concern for others and tolerance as a result of the COVID-19 pandemic. This week, there were shifts in many key values away from “negative impact” to “no change” underscoring last week as a peak of negative emotions.


Decline in Connecting with Others

Americans are feeling more hopeful and determined, but doing less connecting with neighbors, family and friends.


Data Source: Heart+Mind Strategies fielded a series of questions 4/29-30/2020 via an online survey. Access the full report here: Download PDF.  

Sample: n=1,004 US Adults 18+

Topics: We explored attitudes, feelings, and actions with respect to the COVID-19 crisis. This provides a quick look at the key storylines we uncovered by quickly digging into the data set.