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Heart+Mind Strategies Expands Internal Ownership, Announces New Partners

Heart+Mind Strategies Expands Internal Ownership, Announces New Partners

Reston, Virginia, December 5, 2018: Heart+Mind Strategies, a leading Insights+Strategy+Activation consultancy, has expanded its roster of Partners and Owners as part of its strategic plan to broaden employee ownership, leadership and management of the company for future growth.

Individuals who either acquired ownership shares or increased shares in the company include:

• Jennifer Airey
• Martina Benedict
• Beth Forbes
• Maury Giles
• Dr. Carlos Elordi
• Erin Norman
• Shireen Olsen
• Royal Smith
• Dr. Shawn Wade
• Mark Wirthlin

Maury Giles, Shireen Olsen, Royal Smith, and Dr. Shawn Wade are now Partners in Heart+Mind Strategies, where they will participate with the existing Partners to help guide the strategic direction of the company.

Mike Dabadie and Dr. Dee Allsop, co-CEO’s of Heart+ Mind Strategies, commented: “For the past eight years we’ve been consistently growing at 10% or better, so broadening our internal leadership has been an ongoing goal because we believe the opportunities for advancement and success of our people are directly tied to the continued success of the company now and into the future.”

Before being offered a partnership stake, employees must meet certain requirements and exemplify qualities central to the company’s culture including:

  • Commitment to bringing Heart+Mind Strategies’vision to life, taking personal responsibility for the company’s success.
  • Participation in the leadership of setting, implementing, meeting, and fulfilling the company’s vision, mission, and business strategy.
  • Provision of leadership to employees, mentoring them and guiding them to realize their full potential.
  • Powering the financial engine of the business, treating its resources as they were their own, taking action to ensure financial success, and working to deliver a return on investment for all stakeholders.
  • Behaving in a manner consistent with company values of integrity, collaboration, innovation, creativity, and entrepreneurism.  We are open, direct, respectful and honest in our communications, taking ownership and responsibility for our actions.
  • Guaranteeing that client work advances the principles and frameworks as established by our heritage and in the company’s mentor, Dr. Richard B. Wirthlin.
  • Acting toward others as we would want them to act toward us.

About Heart+Mind Strategies:  We are an insights-led consulting firm that uncovers how people think, feel and make decisions, and uses that to help clients apply strategic imperatives to achieve their specific goals. The complementary disciplines of Insights + Strategy + Activation are infused through the organization and our employees for the fulfillment of our mission and delivering customer informed opportunities.  Our scientific approach to understanding how individual and societal values influence decision-making is why many leading global brands and organizations work with us. For more information: heartandmindstrategies.com.

 

Heart+Mind Strategies Joins Worldwide Partners, Inc. Global Network

Heart+ Mind Strategies, a world-leading and fast-growing research consultancy that helps its clients succeed by bridging the gap between marketing research and strategic insights, is pleased to announce our affiliation with Worldwide Partners, Inc. (WPI).   WPI is the world’s 10th largest advertising and marketing communications network and Heart+Mind Strategies becomes its first and only marketing research consultancy member.

This affiliation gives Heart+Mind Strategies and its clients unparalleled access to the global perspectives of WPI’s  60 independent agencies in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.

WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis.  Global brands including Coke, Nike, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.

WPI’s partner agencies manage over $2.5 billion in worldwide advertising expenditures.

Common Ground: Shaping Brand Strategy to Avoid the Quicksand of Social and Political Melee

The social and political turmoil of recent months have highlighted a sea change in what’s expected of organizations operating in the public square. Consumers are hungry for a better world. They want organizations (private and public companies, non-profits) to have clear positions on important social and political issues and be willing to use their muscle to help drive things in a better direction. Those who waffle, equivocate or simply respond randomly to the “melee of the day” risk damage to their reputation.

In working to respond to these changes, traditional marketing practices and reputation management that rely on control, consistency, and stability have collided headfirst with forces of the digital age. In particular, the democratization of information, with its ever-shifting and multiplying channels of engagement have amplified the voices of political and social melee. The result? A new paradigm for marketing that urges companies to align their brands with a purpose.

In this time of uncertainty, Heart & Mind Strategies’ clients are asking us to provide strategic guidance on how to meet these changing expectations. We have a long history of providing counsel to political, government, association, corporate and non-profit leaders, giving us a unique and comprehensive perspective on these complexities. Additionally, our approach to uncovering and mapping the values that drive decision-making is rooted in more than 40 years of research among business leaders, consumers and policy-makers. Our clients have benefited from guidance on how on how to define and instill organizational values that will help them effectively navigate the quicksand of rapidly shifting social, political and economic change.

It’s important to have a framework for thinking about challenges this complex. Common Ground is the structured approach we have developed to help marketing and communications leaders identify, map and create strategies that account for the full spectrum of values that must shape their response to these challenges.

As marketing guru John Gerzema observed:

“A values revolution is reshaping the consumer marketplace. Companies, regardless of their size or target market, must understand the significance of this social trend. Those who grasp it and adapt will find extraordinary opportunities.”

To learn more about about the Common Ground approach, click here for a brief (6 minute) audio booklet:

Heart+Mind Strategies Expands Leadership Team

Restructuring a Result of Seven Years of Record Performance

Heart + Mind Strategies LLC, a rapidly growing research-based consultancy, has appointed Mark Wirthlin as its new President and newest Partner. Mark will be responsible for implementing the organization’s five year strategic plan, managing newly formed client teams, and working with the Partners to continue the trend of past record business performance into the future.

“Mark’s hire denotes a critical evolution for our company,” said Mike Dabadie, CEO and Managing Partner of Heart + Mind Strategies. “While we’ve enjoyed phenomenal success over the last seven years, we must continue to look forward. We’ve made several strategic, structural decisions that will enable us to better serve our clients through more specialized practice areas and strategic partnerships aimed directly at delivering clients new growth opportunities for their organization’s success.”

  • Heart + Mind Strategies has achieved seven consecutive years of profitable, double-digit growth and now has nearly 50 employees.
  • The company has restructured into expertise and client centered teams to deliver on the disciplines of advanced research and analytics, incisive business strategy, and compelling narrative – the three core areas that underpin the mission of Heart + Mind Strategies. Andrew Cober is promoted to Vice President and will lead the Values + Communications Strategy Team, Maury Giles (SVP) will lead the Brand, System + Journey Strategy Team, and Shawn Wade (SVP) continues to lead the fast growing Healthcare Practice Team.
  • Dee Allsop and Mike Dabadie now assume the roles of joint CEO and Managing Partner to focus on future business opportunities. Beth Forbes becomes Chief Experience Officer (CXO) and Partner to ensure internal and external delivery continuity, and Jennifer Airey, Partner, will incubate new business areas and remain focused on deepening and expanding client relationships.

Mark Wirthlin has over 30 years of proven success across many industries and businesses. He was previously the President of The Modellers, COO of Wirthlin Worldwide, and started his own retail franchise, The Woodworkers Club.

“It’s extremely impressive to see the growth and profitability Heart+Mind Strategies has achieved since its founding, commented Mark Wirthlin. “I’m thrilled to be joining them as they restructure the company to continue to grow, innovate and better service their client relationships.”

Dee Allsop, CEO and Managing Partner of Heart + Mind Strategies said, “I am so excited to have Mark onboard. His thought leadership and experience coupled with our shared history make him the ideal President to propel us forward in this next chapter of our company. The business consulting and market research industries are rapidly changing, and our new five-year strategic plan charts the course forward to help our organization, our employees, and our clients enjoy the confidence of their accomplishments through our guidance.”