Heart+Mind Strategies to Present at Worldwide Partners’ Global Agency Summit in Miami

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Heart+Mind Strategies to Present at Worldwide Partners’ Global Agency Summit in Miami

Independent advertising agencies from around the globe gather to collaborate, inspire and discuss trends.

April 12, 2018 – Reston, VA –Worldwide Partners, Inc, (WPI), one of the world’s largest agency networks with more than 60 agency partners in 40 countries on five continents, is hosting a Global Summit in Miami April 15 through 17 for partners in their network. Heart+Mind Strategies, one of the network’s newest members, will be presenting on the topic of, “Persuade by Reason, Motive through Emotion – Winning the Battle for Hearts and Minds.”

“In an increasingly complex and competitive marketplace, brands must do more than communicate … they must connect, they must persuade and they must motivate,” says Mark Wirthlin, President of Heart+Mind Strategies. “The kind of insight and framework we’re talking about in Miami can make that possible,” says Wirthlin.

Worldwide Partners has brought together experts from around the globe to speak about topics important to the network, such as branding, data, media, ethnology, social media and creativity.

The theme of the Summit is “Art + Science,” signifying the intersection of creative talents, data and marketing now required to truly connect with consumers and drive business results. The Summit’s setting will echo this junction of creative and data, with events taking place at the world-renowned Miami Ad School and The Betsy South Beach hotel.

The quality of a consumer’s experiences is increasingly becoming the defining factor for how successful that brand is. It is predicted that by 2020, 85% of a customer’s relationship with a brand will lack any human interaction. If that proves true, dynamic and personalized digital interactions will be more important than ever. But it will take more than implementing more sophisticated marketing strategies to connect with consumers. It will require collaboration and alignment from marketers, creatives, media specialists and analysts to determine how creative organizations like agencies can respond to increasing demands from their clients’ marketing departments.

The Global Agency Summit is an opportunity for WPI’s partners from around the globe to gather and discuss this trend, as well as other important topics impacting their network and the constantly-evolving advertising industry as a whole. It allows them to collaborate face-to-face, learn from and empower each other and innovate to help guide their clients into a new era of advertising.

“Today’s agency leaders are navigating new and uncharted waters that represent tremendous opportunities for their organizations and for their clients,” says John Harris, President & CEO of Worldwide partners. “Consistent collaboration with peers and with industry leaders is a crucial step in building a formidable, long-term strategy for success.”

To learn more about Worldwide Partners, Inc, visit https://www.worldwidepartners.com/.

About Worldwide Partners, Inc.

Worldwide Partners, Inc. (WPI) is one of the largest networks of independent advertising and marketing communications agencies in the world, comprised of over 60 independent agencies located in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.

WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis.  Global brands including Coke, Heineken, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies. 

For more information about Worldwide Partners visit http://worldwidepartners.comor contact John Harris, President and CEO at john@worldwidepartners.com.


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Heart+Mind Strategies Joins Worldwide Partners, Inc. Global Network

Heart+ Mind Strategies, a world-leading and fast-growing research consultancy that helps its clients succeed by bridging the gap between marketing research and strategic insights, is pleased to announce our affiliation with Worldwide Partners, Inc. (WPI).   WPI is the world’s 10th largest advertising and marketing communications network and Heart+Mind Strategies becomes its first and only marketing research consultancy member.

This affiliation gives Heart+Mind Strategies and its clients unparalleled access to the global perspectives of WPI’s  60 independent agencies in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.

WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis.  Global brands including Coke, Nike, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.

WPI’s partner agencies manage over $2.5 billion in worldwide advertising expenditures.

Mark Wirthlin, President + Partner

Heart+Mind Strategies Expands Leadership Team

Restructuring a Result of Seven Years of Record Performance

Heart + Mind Strategies LLC, a rapidly growing research-based consultancy, has appointed Mark Wirthlin as its new President and newest Partner. Mark will be responsible for implementing the organization’s five year strategic plan, managing newly formed client teams, and working with the Partners to continue the trend of past record business performance into the future.

“Mark’s hire denotes a critical evolution for our company,” said Mike Dabadie, CEO and Managing Partner of Heart + Mind Strategies. “While we’ve enjoyed phenomenal success over the last seven years, we must continue to look forward. We’ve made several strategic, structural decisions that will enable us to better serve our clients through more specialized practice areas and strategic partnerships aimed directly at delivering clients new growth opportunities for their organization’s success.”

  • Heart + Mind Strategies has achieved seven consecutive years of profitable, double-digit growth and now has nearly 50 employees.
  • The company has restructured into expertise and client centered teams to deliver on the disciplines of advanced research and analytics, incisive business strategy, and compelling narrative – the three core areas that underpin the mission of Heart + Mind Strategies. Andrew Cober is promoted to Vice President and will lead the Values + Communications Strategy Team, Maury Giles (SVP) will lead the Brand, System + Journey Strategy Team, and Shawn Wade (SVP) continues to lead the fast growing Healthcare Practice Team.
  • Dee Allsop and Mike Dabadie now assume the roles of joint CEO and Managing Partner to focus on future business opportunities. Beth Forbes becomes Chief Experience Officer (CXO) and Partner to ensure internal and external delivery continuity, and Jennifer Airey, Partner, will incubate new business areas and remain focused on deepening and expanding client relationships.

Mark Wirthlin has over 30 years of proven success across many industries and businesses. He was previously the President of The Modellers, COO of Wirthlin Worldwide, and started his own retail franchise, The Woodworkers Club.

“It’s extremely impressive to see the growth and profitability Heart+Mind Strategies has achieved since its founding, commented Mark Wirthlin. “I’m thrilled to be joining them as they restructure the company to continue to grow, innovate and better service their client relationships.”

Dee Allsop, CEO and Managing Partner of Heart + Mind Strategies said, “I am so excited to have Mark onboard. His thought leadership and experience coupled with our shared history make him the ideal President to propel us forward in this next chapter of our company. The business consulting and market research industries are rapidly changing, and our new five-year strategic plan charts the course forward to help our organization, our employees, and our clients enjoy the confidence of their accomplishments through our guidance.”


Heart+Mind Strategies at TMRE 2016

Heart + Mind Strategies will be participating as a speaker and sponsor at TMRE: The Market Research Event, taking place this October 17-20 in Boca Raton, FL.

Please join us for an exciting presentation on Tuesday, October 18, 2016 entitled:

The Dimensionalization of Las Vegas Brand Values: Relevant Elasticity in the Face of Changing Consumer & Societal Values

The iconic Las Vegas brand campaign, “What Happens Here, Stays Here” has remained relevant for over a decade—even breaking visitation records amidst the recession. At TMRE, we’re breaking the cardinal rule to share what’s really happening here!

Learn how pluralistic driven need states decision making (especially among the Millennial and Gen Z populations) has presented the Las Vegas brand with the opportunity to stretch its appeal while staying true to the essence of the brand promise. Research on individual and societal values drivers, destination study results, and the power of visual storytelling will be presented by:

  • Kevin Bagger, Executive Director, Research Center, Las Vegas Convention & Visitors Authority
  • Todd Gillins, VP of Research, R&R Partners
  • Mike Dabadie, President & Managing Partner, Heart + Mind Strategies

Stop by booth 304 in the Exhibit Hall to say hello!

We are happy to extend a special discount for you to join us at TMRE. When registering, please reference VIP code TMRE16HEART to save 25%.

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How Strategic Partnerships Help You Innovate

Innovation is never easy. That’s why collaborating with the right business partners can be invaluable.

“Innovation at the end of the day is about helping your customers grow, whether it’s a product or a service line, or the way they do business,” says Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. “Innovation is about being responsive, customer centric and co-creative.”

This IndustryWeek white paper explores the client and supplier sides of multiple relationships–including Mike’s long-time partnership with R&R Partners in service of the Las Vegas Convention and Visitors Authority (LVCVA), the people who brought you the infamous tagline “What Happens Here, Stays Here” #WHHSH.

To read the full IndustryWeek article, click here: UPS_IW_Partnership-Has-Its-Benefits_WhitePaper_final copy

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Maury Giles joins Heart + Mind as Systems and Decision Mapping Practice Leader

We are proud to announce Maury Giles has joined Heart+Mind Strategies! Maury will bring his experience to establish a practice focused on mapping human systems and decision-making to inform brand development and experiential innovation.

“Maury is an industry pioneer. He has a proven approach anchored in our shared Wirthlin heritage, yet modernized for alignment with our understanding of individual and societal values in today’s more integrated and digitally-connected environment,” said Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. “Maury has worked with many of us in the past, and we are very excited about what he can do for our clients in this space.”

Over the last 20+ years, Maury’s career has spanned journalism, political polling, market research, branding, marketing ROI and simulation, strategic communications planning, and system mapping.

“We are building a practice that views the world as a system when tackling complex business challenges. By mapping decision-making dynamics within a human system, we discover what our clients must do, become, or create to more deeply resonate through communications, experience, or innovation,” Maury said. “I’ve known the Heart+Mind team most of my career—we share a respect and vision for values-based research and I am very excited to be working with them again.”

Prior to joining Heart + Mind Strategies, Maury founded and led a global strategic consulting group at Ipsos called Strategy3—launched after Ipsos acquired his own consultancy PURSUIT, a blend of branding, marketing communications, design, and market research disciplines. Over his career at both the research firm and ad agency side, Maury has consulted clients on five continents in most major verticals.

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Graham Lane Joins Heart + Mind as Senior Consultant

Graham Lane has joined the Heart + Mind to further develop and serve our clients.

Graham comes with a wealth of experience, combining a decade of corporate strategic planning leadership with more than 15 years’ experience as a research consultant serving financial services, telecomm/technology, automotive and entertainment industries. Previously at The Modellers, Graham helped to clients harness the power of analytics to better understand and connect with their customers.

Graham joins Heart+Mind Strategies as Senior Consultant, to continue Heart+Mind’s success at strengthening the bonds between organizations and their customers. “Customer-centricity is must in any industry today”, said Graham. “No firm knows as much about how to engage customers and the employees serving them to create an extraordinary customer experience than Heart+Mind Strategies. I’m thrilled to be joining the firm.”

Dee Allsop, CEO and Managing Partner, said “Graham’s commitment to using research to deliver not just ‘what,’ but the ‘why’ of actionable insight into clients’ most difficult business issues is what sets him apart. He will be valuable asset to us as a company and to our full client spectrum.”

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Heart + Mind Hires VP, Managing Director of Quorvis MSLGROUP to Lead Government Practice

Mike Hillegass Government Practice Leader Heart+Mind Strategies Expands Strategic Offerings

Heart+Mind Strategies is proud to welcome Mike Hillegass to the firm as the Government Practice Lead.

“Mike is a sharp communication strategist, proven to create results for clients in the US and international markets,” said Dee Allsop, CEO and Managing Partner of Heart + Mind. “His government affairs and communication prowess will make him a key member of our team.”

Mike boasts more than a decade of communications strategy leadership on high profile government campaigns including award-winning work for USAID and the government of Mexico.

“As a communications strategist, I know the impact that a research-based strategy can create for clients,” said Mike Hillegass. “Heart + Mind’s ability to reveal core decision drivers for different types of stakeholders makes them an ideal partner for the diverse Washington, DC marketplace. I am very excited to be a part of this team.”

Prior to joining Heart + Mind, Mike served as Vice President, Managing Director of Qorvis MSLGROUP where he led federal sector business development and expanded their government practice to more than one dozen agencies and over $2M in new revenue in two years. Michael has also led communications and consulting programs for a broad range of non-profit and Fortune 100 clients.


Michael Hillegass, Senior Solutions Consultant, Government Practice Leader