Areas of Expertise
Customer Experience/Voice of the Customer and brand equity, segmentation, marketing and communications design and testing and product demand/optimization. Consistent with Heart+Mind Strategies’ focus on understanding both rational and emotional motivations, Kendra is skilled in the use of methods like ethnography, designed to deeply probe the roots of human decision-making.
Sampling of Clients Served
Clients supported over the years cover the entire spectrum of healthcare including, AstraZeneca, Eli Lilly, United HealthCare, Abbott Nutrition, Zimmer Biomet and McKesson.
University of Georgia Masters in Market Research
Central Michigan University BS (honors) in Business Administration
Enjoys anytime she gets with her daughter and husband, gardening (though not very good), hanging out with friends at bon fires, camping, and caring for their two cats
The beach is her rejuvenation place, specifically any beach along Lake Michigan to get sand in her toes and watch the sun set