Kendra Schuchard
Senior Consultant

Areas of Expertise

Customer Experience/Voice of the Customer and brand equity, segmentation, marketing and communications design and testing and product demand/optimization. Consistent with Heart+Mind Strategies’ focus on understanding both rational and emotional motivations, Kendra is skilled in the use of methods like ethnography, designed to deeply probe the roots of human decision-making.

Sampling of Clients Served

Clients supported over the years cover the entire spectrum of healthcare including, AstraZeneca, Eli Lilly, United HealthCare, Abbott Nutrition, Zimmer Biomet and McKesson.

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Education

University of Georgia Masters in Market Research
Central Michigan University BS (honors) in Business Administration

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Personal Time

Enjoys anytime she gets with her daughter and husband, gardening (though not very good), hanging out with friends at bon fires, camping, and caring for their two cats

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Vacation

The beach is her rejuvenation place, specifically any beach along Lake Michigan to get sand in her toes and watch the sun set