Areas of Expertise
Brand positioning/strategy, segmentation, product development, pricing/optimization, customer journey. Financial services, telecomm, technology, automotive, and entertainment industries.
Problems Solving Perspective
Focused on understanding the business question and research goals before helping clients think through options to deliver the needed insight. Utilizing values-based research to deliver not just “what,” but more importantly, the “why” of actionable insight into clients’ most difficult business issues.
Began in product marketing, then corporate and strategic planning before joining the market research supplier side
Father to three incredible young men who make me smile and keep me young
Travel, Reading, Cooking, Motorsports that turn right as well as left, and Golf