Graham Lane
Senior Solutions Consultant

Areas of Expertise

Brand positioning/strategy, segmentation, product development, pricing/optimization, customer journey.  Financial services, telecomm, technology, automotive, and entertainment industries.

Problems Solving Perspective

Focused on understanding the business question and research goals before helping clients think through options to deliver the needed insight. ¬†Utilizing values-based research to deliver not just “what,” but more importantly, the “why” of actionable insight into clients’ most difficult business issues.

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Origins

Began in product marketing, then corporate and strategic planning before joining the market research supplier side

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Family Pride

Father to three incredible young men who make me smile and keep me young

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Hobbies

Travel, Reading, Cooking, Motorsports that turn right as well as left, and Golf