Ben Custer
Senior Solutions Director

Areas of Expertise

Brand and reputation strategy, segmentation research, high-tech industry

Sampling of Clients Served

Western Digital, CenturyLink, Allegiant, Freddie Mac, Bridgestone, Terminix, TruGreen, U.S. Travel, AARP, The Nature Conservancy, Sun Life, Adventist Health

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Research Journey

Over 15 years in marketing research across 10 different countries

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Unusual

Led research to shape the acoustic identity of a worldwide financial services firm

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Dreams Come True

DJ’d with Biz Markie, met Mother Theresa and has driven a steam engine