Ask the Expert

Senior Consultant, Erin Norman, answers this question in the most recent issue of Quirk’s Marketing Research Review:

Q: When public debate seems to focus mainly on those who shout loudest, how can marketers be sure they’re hearing the voices of all consumers, not just the most vocal few?

Follow this link to find the Answer:

https://bluetoad.com/publication/?i=571122&ver=html5#{“issue_id”:571122,”page”:10}