Heart+ Mind Strategies, a world-leading and fast-growing research consultancy that helps its clients succeed by bridging the gap between marketing research and strategic insights, is pleased to announce our affiliation with Worldwide Partners, Inc. (WPI). WPI is the world’s 10th largest advertising and marketing communications network and Heart+Mind Strategies becomes its first and only marketing research consultancy member.
This affiliation gives Heart+Mind Strategies and its clients unparalleled access to the global perspectives of WPI’s 60 independent agencies in 40 countries across Asia, Africa, Europe, Latin America, the Middle East and North America.
WPI serves as a hub that harnesses the creativity, local expertise and resources of the agencies within the partnership to solve problems for clients on a local, regional and international basis. Global brands including Coke, Nike, Caterpillar, Las Vegas Tourism, Dana and 3M gain access to best-in-class, entrepreneurially-driven agencies steeped in local knowledge in all markets where they engage WPI agencies.
WPI’s partner agencies manage over $2.5 billion in worldwide advertising expenditures.