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Maury Giles joins Heart + Mind as Systems and Decision Mapping Practice Leader

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Maury Giles joins Heart + Mind as Systems and Decision Mapping Practice Leader

We are proud to announce Maury Giles has joined Heart+Mind Strategies! Maury will bring his experience to establish a practice focused on mapping human systems and decision-making to inform brand development and experiential innovation.

“Maury is an industry pioneer. He has a proven approach anchored in our shared Wirthlin heritage, yet modernized for alignment with our understanding of individual and societal values in today’s more integrated and digitally-connected environment,” said Mike Dabadie, President and Managing Partner of Heart+Mind Strategies. “Maury has worked with many of us in the past, and we are very excited about what he can do for our clients in this space.”

Over the last 20+ years, Maury’s career has spanned journalism, political polling, market research, branding, marketing ROI and simulation, strategic communications planning, and system mapping.

“We are building a practice that views the world as a system when tackling complex business challenges. By mapping decision-making dynamics within a human system, we discover what our clients must do, become, or create to more deeply resonate through communications, experience, or innovation,” Maury said. “I’ve known the Heart+Mind team most of my career—we share a respect and vision for values-based research and I am very excited to be working with them again.”

Prior to joining Heart + Mind Strategies, Maury founded and led a global strategic consulting group at Ipsos called Strategy3—launched after Ipsos acquired his own consultancy PURSUIT, a blend of branding, marketing communications, design, and market research disciplines. Over his career at both the research firm and ad agency side, Maury has consulted clients on five continents in most major verticals.

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Graham Lane Joins Heart + Mind as Senior Consultant

Graham Lane has joined the Heart + Mind to further develop and serve our clients.

Graham comes with a wealth of experience, combining a decade of corporate strategic planning leadership with more than 15 years’ experience as a research consultant serving financial services, telecomm/technology, automotive and entertainment industries. Previously at The Modellers, Graham helped to clients harness the power of analytics to better understand and connect with their customers.

Graham joins Heart+Mind Strategies as Senior Consultant, to continue Heart+Mind’s success at strengthening the bonds between organizations and their customers. “Customer-centricity is must in any industry today”, said Graham. “No firm knows as much about how to engage customers and the employees serving them to create an extraordinary customer experience than Heart+Mind Strategies. I’m thrilled to be joining the firm.”

Dee Allsop, CEO and Managing Partner, said “Graham’s commitment to using research to deliver not just ‘what,’ but the ‘why’ of actionable insight into clients’ most difficult business issues is what sets him apart. He will be valuable asset to us as a company and to our full client spectrum.”